Waiting for the appointment with my webmaster
for the regular maintenance of the camping site, I take a quick look at his positioning with respect to some search "queries", to evaluate the retouching of some "meta tags" (not that much changes but, according to the essay, every fly liver is substance ...)
From all research, using keywords and combinations obviously relevant, there is a constant: like parsley, TripAdvisor is omnipresent. At the end of this 2018, there is nothing to be surprised about. TripAdvisor is one of the most visited sites in the world
. It can be considered a sort of Michelin Guide online, constantly updated, having a disproportionately larger number of inspectors, but not paid. TripAdvisor uses mechanisms from social networks to turn most of its passive "users" into active "taxpayers": as well as in the sci-fi dystopia of Matrix anyone is potentially an agent of the "system", in TripAdvisor is instead a reviewer ...
Karl Marx, in a nutshell, argued that the capitalists paid only a percentage of the work actually done, otherwise they would not have made any profit, defining this mechanism "appropriation of surplus value". Today Marx would go crazy, because the "capitalist" TripAdvisor bills a billion and a half dollars a year, providing a "free" service but earning from the hundreds of millions of monthly views (through more or less explicit advertising, booking services, partnerships , "monetary" contributions from the activities in order to have more visibility) and from the reviews that we ourselves, with our voluntary work of reviewers, produce. I do not make it a moral question. These are facts. And for some cynical verses, TripAdvisor's founder, Stephen Kaufer, is to be considered a genius
, also for having a revolutionary insight, in the company of people like Facebook founder, Mark Zuckerberg, who had proposed a paid service, not only would never have had such an economic success, but would have failed even before starting.
To better understand how TripAdvisor intersects the name of my activity on the net, proceed with the direct search in incognito (otherwise the cookies could spoil the results) on Google of the terms "camping sophia": after the natural and obvious first position of the site of Agricamping Sophia, here is the relative page of TripAdvisor. Basically it means that who finds us, immediately look for reviews on TripAdvisor
. What then is what I do when I have to go for example in some restaurant where I've never been before... In short, I discovered hot water.
Then I click on the link to TripAdvisor and immediately opens a calendar to select check in
and check out
of my booking, through TripAdvisor, at the Sophia Agricamping. The problem is that the procedure ends with a slightly biased warning, namely that "TripAdvisor's online travel partners" do not provide prices for this accommodation "! Of course ... I have never paid a single euro to the "travel partners" of TripAdvisor
because I have never had the need to rely on external booking systems. However TripAdvisor reassures me because it can "look for other options in Pachino"...
I do not know the reason, but I feel a bit 'as if they had taken me
of the ass
around... I do not know... Maybe I would have more willingly accepted a notice like "this structure, despite our many solicitations, has never paid a single euro to broker bookings from us or our travel partners, so we suggest alternatively the structures that pay in cash or percentages on reservations".
The downside is that due to the reputation achieved thanks to your generous reviews
, the Agricamping Sophia enjoys an unthinkable attention in similar conditions twenty years ago, when the advertising was entrusted only to word of mouth or to the expensive presence in specialized magazines. The digital revolution has been a godsend
for the emerging companies in these first decades of the third millennium, as it has indirectly provided the tools to radically shorten the time of entry in the "market": the possibility to acquire a website, to exploit social networks, to register in specialized portals, to be potentially constantly traceable and reachable via mobile systems.
Hegel believed that history was in constant "dialectical" movement. In topical historical moments the overcoming of a given system of values would occur, the "negation" of these values due to their gradual exasperation. Thus the French Revolution, for example, would have been the definitive fulfillment of the dialectical negation of monarchical absolutism, so the Sixties revolution would have represented the overcoming of bourgeois values.
An episode of Black Mirror from the Italian title "Free Fall", hypothesizes a future society in which all people will be mutually under judgment: everyone will be able to attribute a rating, expressed by a numerical value from one to five, to any person with whom come into contact. The average judgment would have determined access to social possibilities related to the rank acquired. Are we close to the future described by "Free Fall"? Today we can leave public reviews on the work of others on specialized websites
, often with presumption, incompetence and malice. When I take the role of the "reviewer", I give myself a rule (perhaps spoiled by the fact of being on the other side of the barricade...): if the judgment is not at least sufficient, better not write anything, because to express a negative opinion on work of real, real people, who plan, sweat, hope (and maybe that day, for some reason, they could not give the best of themselves), can only undermine the possibility of adequately paying an employee or dressing a child to send at school.
Google's review system is the worst
. TripAdvisor forces you to argue, so if you write cretin, your review, although it helps to determine the average score, loses credibility. Facebook has recently (and wisely) abolished the attribution of scoring opting for the only possibility to recommend the activity. In any case, on Facebook, the possibilities of identification and interaction are greater, so if you write cretin you can receive replies from anyone, not only (as on TripAdvisor) by the representative of the activity. On Google instead you can write all the cretin you want and leave a judgment even if you have never set foot in that restaurant or in that accommodation: there is no report that has effect. On Google (I affirm it in relation to my direct experience) you have no defense against malice and stupidity.
In contemporary society everyone can and feels almost obliged to give his own judgment and opinion on everything. Umberto Eco's unpopular affirmation
may also appear classist but highlights one fact: the network places, for example, the opinion of a doctor on medical issues and the opinion of anyone without medical skills.
Who has been our guest knows well that we take measures to prevent certain risks, such as bumps and narrowing of the lane to prevent some exuberant put at risk the safety of others. It happened that summer 2018 a young couple had in the middle of the night moved one of the pots arranged along the internal road of the camping, in order to force them to slow down, in order to be able to accelerate in the vicinity of the tents area. One of my collaborators realizes and rebukes them. Instead of apologizing for the answer was the attempt (of course only on Google ...) to leave us a bad judgment.
To my aunt and uncle, Vini Sultana
, a reviewer on TripAdvisor, left a negative opinion that he found himself in a winery where wine tastings are carried out, rather than in a "classic farmhouse / farmhouse": it is a bit like entering a gourmet restaurant and judging it negatively because it was believed to be a pizzeria...
At the beginning of this summer, the manager of a Marzamemi catering business, in which we often went, probably had a scrape (justified or unjustified of little importance) with the five people at a table. After a few days he found himself not one, but five bad reviews, one after the other, on TripAdvisor. Such a thing is done only for the purpose of damaging.
In Hegelian terms, if the right of opinion, painstakingly acquired after a long and tortuous historical process, is allowed to do so freely with free damage to others (voluntary or involuntary), they are beginning to lay the foundations for its future denial?
"DA DOVE VIENI? TERRAFERMA, TERRACHIUSA". REFLECT TO SIDING
In his touching monologue, the talented Igiebor Eseosa tells of an evening, an evening in any one of the many Libyan concentration camps where migrants are forced to live crammed like animals, waiting uncertain and indeterminate of their turn for the crossing of the Mediterranean. Some jailers enter the warehouse to snatch a six-year-old girl from the arms of a desperate mother who begs them to have mercy. The girl is raped by the inhuman herd all night long. It is then rejected in the arms of the mother, unconscious, bleeding and swollen.
The "dose" has risen from the story of a woman who has died in the birth of a child with his son almost born, complaining of labor, simply annoyed his tormentors.
From father and husband, in hindsight, I could also have preferred an energetic and well-balanced fist in the belly listening to the reports of the daily atrocities in the Libyan...
HOW TO START AN AGRICAMPING IN AN EUFEMISTICALLY SHORTSIGHTED SYSTEM
It was the late summer of 2009 and from my uncles 'cellar, Vini Sultana , all' dusk, I watched the vineyard and the olive grove planted long ago by my far-sighted grandfather. There the sunsets are quite bewitching, perhaps due to the softness of the hills and the countryside of Pachino, perhaps due to the ancient charm of the ruins of old farmhouses, perhaps due to the relaxing permanence of the Iblei in the distance. And there, probably also influenced by the many wonderful years spent in scouting, I thought I saw tents among the olive trees. No, it was not about any abusive camper but simply of my galloping imagination in the throes of having to combine something for my future subsistence ... I was in fact completing my course of study in philosophy and soon I could have the title of Doctor Magistrale in Contemporary Philosophy, degree theoretically "qualifying" for teaching....
ISPICA AND THE LOGGIATO DEL SINATRA
Ispica is a quiet town of Ragusa, to which in 1693 it touched a fate similar to that of Noto: half destroyed by the earthquake, it was largely rebuilt in a different location from the original site. The ancient city developed within the southernmost part of the Cava d'Ispica, a river valley between the Iblei mountains. Only the neighborhoods built around the simply damaged (but left standing) churches of Sant'Antonio and del Carmine were kept in the original site, districts that still preserve the irregular layout typical of medieval villages. The new city was rebuilt outside the quarry, on a chessboard, with straight and wide roads. Called Hyspicae fundus by the Romans, probably referring to the quarry, became Spaccaforno in medieval times to officially reacquire the ancient lemma in 1935, Italianized in Ispica. Its reconstruction took place according to the architectural canons...
NOTO, NON PLUS ULTRA OF THE SICILIAN BAROQUE
That Noto, a town of just under 25,000 inhabitants, is the fourth Italian municipality by extension, speaks volumes about its historical importance and political influence, which saw Syracuse as its rival in south-eastern Sicily. The history of Noto is millenary, probably pre-existing to the Greek colonization. However, the Noto we know today was rebuilt 8 km further south than the original site , following the devastating earthquake that razed it in 1693. This refounding work has in fact turned out to be a laboratory of brilliant engineering and artistic minds of 18th century Europe, able to give light to the urban plan of refined baroque architecture known today as the historical center of Noto, which became a UNESCO World Heritage Site since 2002. The historic center is a succession of palaces, churches, squares and stairways, built in limestone and sandstone which gives the...
ELORO, AN DIVING TO THE FEET OF THE GREEK COLOGNE
Eloro was the first Syracuse colony , founded on a hill overlooking the sea, at the mouth of the Tellaro , at the end of the VIII century BC. There are ruins of temples, walls, necropolis, agora and funerary monuments such as the Colonna Pizzuta . And it remains especially bitter in the mouth because it is an abandoned archaeological site at the mercy of tombaroli equipped even with bulldozers , in search of archaeological treasures to be allocated to the black market. However, the "fate" adverse to this site has less recent origins: the small Greek theater dating back to the end of IV, partly carved into the rock, visible from the path leading to the beach, was cut by fascist ignorance in order to achieve a water channel for the reclamation of the area. Leitmotiv of Sicilian architectural history is the construction of buildings by the dominating civilization of turn, on...
INFIORATA OF NOTO 2018: IN THE TEACHING OF THE PROSPERITY
The Infiorata di Noto does not start in Via Nicolaci to end in the steps of the Church Montevergini. The entire city of Noto opens up to the event, wrapping it in a festivities with unmistakable late-medieval references, with flag wavers in the procession on imposing rhythmic figures played by snare drums and drums, in front of a hypothetical court netina in period clothes under the portici of Palazzo Ducezio. The convulsive parade of a lively dragon, on a frenetic drumming to accompany its movements, bears witness to the dedication of this XXXIX edition of the Infiorata : China in bloom - The Silk Road. The interesting aspect of the Infiorata is the ability of to go beyond the territorial and artistic boundaries, acting as a sounding board and the glue of very different fields. So the Loggia del Mercato, Piazza San Camillo, Piazza Val di Noto, Piazza XVI Maggio, host stands of...
A NATURE RESERVE LIKE VENDICARI IS INCOMPATIBLE WITH THE BLUE FLAG?
With extreme amazement this year I'm finding that the beaches of Vendicari have definitely disappeared from the list of beaches awarded with the Blue Flag. How is that possible? How is it possible that one of the most immaculate nature reserves in Sicily has been excluded from the famous guarantee certificate of the FEE (Foundation for Environmental Education)? From a reading to attribution criteria, on the official website, it is easy to see that the assignment of the Blue Flag responds to parameters that a nature reserve like Vendicari can not satisfy. Here are the main reasons.
The FEE contemplates the "officially" seaside resorts that request it. In Vendicari, the bathing is in a certain sense "tolerated", in the radical respect of the environment: in fact all the "beach" behaviors are explicitly forbidden at each entry by ad hoc signage, such as the use of balls, rackets or...
SULTAN WINES, TRADITION AND INNOVATION
When I taste a wine I try to get rid of all prejudices. Otherwise in a bottle labeled as Barolo, even the poorest wine in the world would seem to me better than it is ... I try to concentrate only on what I'm trying to drink. Given the right combination with food and regardless of the funambolic terminology of winemakers and sommeliers, for me, a wine must be good. And I apologize for the alleged obviousness ...
The use of chemical escamotage (which are not necessarily synonymous with harmful) in order to correct some defects have over the past decades standardized the taste of wine, so much so that even with very different grape quality you end up getting a very similar wine. Today we tend to better enhance the characteristics of the vines, for example by reducing the aging time of the wine in barrique (the small oak barrel that gives the wine the typical aftertaste of vanilla) or...